Time has changed people’s shopping habits. The e-commerce business now replaces retail shopping. Purchasing through websites is growing significantly because of the evolving phenomena of Artificial Intelligence.
Undoubtedly, Artificial Intelligence offers various benefits to users and considerably impacts the customer’s experience, allowing companies to understand and provide a solution to their needs. One essential tool in AI is machine learning.
Machine learning technology is helping e-commerce companies to take the customer experience to a new phase. It makes them agile and assists them in generating revenues in ways that were not used before.
According to Statista, the revenue from marketing e-commerce sales globally will amount to $4.88 trillion in the upcoming time. It means that e-commerce expands at a rate of 20% every year. It makes them agile and assists them in generating revenues in ways that were not used before.
E-commerce is in a constant state of evolution. Machine learning emerges as a real game-changer. There are several different ways by which the power of machine learning can offer benefits to the e-commerce industry.
