Artificial intelligence has brought a revolution in the business industry. Marketers are provided with significant opportunities to expand their businesses. According to the Tractica Report 2019, the artificial intelligence software market will increase from $9.8 billion in 2018 to $118.6 billion by 2025. From small to large-scale, businesses are using highly useful machine learning techniques to get valuable insights in abundance and make future business decisions based on their customers buying behaviors.
Over time, more business organizations are shifting towards adopting AI tools to make better decisions based on accurate facts to get a lead over their competitors. 72% of business-makers say AI can enable humans to concentrate on productive work. Also, 61% of business owners with some strategy say that they are using AI to look for opportunities in data that would have been missed. Marketers also focus on grabbing the right target audience and starting insightful campaigns using AI-powered tools.
AI offers numerous benefits due to which companies use their software. In this post, we’ll highlight why enterprises use AI significantly. But before we get into it, let’s first briefly look at the types of AI software.
