Internet Privacy is the main Concern today
Advertisers track your online activities and interfere with your privacy. Your online transactions, email, and social media profiles are monitored continuously, thereby invading your privacy. Moreover, the number of cyber threats is growing every year. While advertisers and search engines use your data for peaceful purposes, Internet scammers seize your privacy and use it illegally.
More and more comprehensive solutions are appearing in the cybersecurity market that protect your personal space and confidential data from intrusion in an automatic mode. How such solutions work and why everyone needs, get known in Equifax Patrol review.
First, you need to understand what we are dealing with. And let’s take a look at what we should expect in 2024.
What Are the Privacy issues we can face
The most common type of privacy issue is tracking your activity. And we come across this every day when we go to search engines or different websites. Every website you visit uses cookies. They contain a certain amount of data by which the server can deliver a specially tailored page for the mentioned user.
Tracking is also common to major search engines like Google. They use the collected data, from personal information to activity on the Internet, to select ads. Following your interests, they send you advertisements, thereby increasing their income.
Equally important is the threat of data theft. While in the previous case, your data was used for advertising purposes, in this case, everything is much more serious. Almost every website that requests registration requires our name and date of birth. And this data is quite enough for cybercriminals to violate your privacy and cause damage. Sometimes even secure banking applications, social networks, and government agencies suffer from such violations.
Finally, we carry privacy issues with us every day. These are smartphones. They are based on applications that request your data, your location. Many of them have access to contacts, emails, notifications, and storage. Thus, without providing proper protection, we are at risk of becoming victims of fraudsters.
The main trends of Cybersecurity Threats
Every year, the protection of confidential data becomes more powerful, but scammers are not far behind. Attackers continue to search for new methods of spreading privacy threats. Leading experts in the field of cybersecurity identified the main trends for 2024, which we will face.
With the development of artificial intelligence technologies and neural networks, attackers will be able to create a variety of information fakes – deep fake, which can be used both to bypass biometric identification and to deceive the public and other purposes. A similar forecast we found in almost every report, including McAfee and Redware.
Credential stuffing is quite a new privacy threat. The numerous data leaks that occurred in 2019 will entail the active use of this data to carry out attacks. Attacks with the substitution of stolen data will become an increasingly common method of monetization for attackers. As long as the problem of data privacy remains completely unresolved, many companies should review the privacy policy to prevent even greater leaks, thereby not transferring the data personally to hackers.
Malicious applications, which the users install themselves, are still leading in attacks on users. They request special permissions, including those related to device administration, accessibility services, and screen share. However, in some cases, no special permissions are required. An example is a discovered vulnerability in Android WebView.
Another trend that directly relates to our smartphones is the expansion of the 5G network. With its expansion, one can expect an increase in the number of new types of attacks aimed specifically at the vulnerabilities of 5G hardware and software.
In 2024, there is an increase in the number of attacks on cloud services. The wider the cloud solutions penetrate our lives, the more attractive they become for attackers. Data storage services, instant messengers, and social networks are a huge resource for cybercriminals.
Some on Protecting Yourself from Privacy Issues
We recommend you to start acting right now, without waiting for the attack to begin. A few tips to help you avoid the fate of the victim:
- Install a security solution. As cyber threats become more complex and sophisticated every year, a robust privacy guard program must be installed on devices.
- Use data encryption solutions, as well as VPN. Data encryption in case the device is infected with malicious code will prevent cybercriminals from accessing valuable personal information. Moreover, VPN protection will limit the ability of the provider to view your activities online.
- Be careful with the mailbox. Malicious letters spread not for the first year, and still, not everyone can distinguish an original from a fake. Do not click on suspicious links, and pay attention to the domain.
- Do not delay software updates to avoid new vulnerabilities.
- Hide personal data in social networks and instant messengers, as well as using two-factor authentication.
- If you have determined a cyber attack, use an incident response tool to minimize the risk.
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About the Author
Rebecca James is an IT consultant with forward thinking approach toward developing IT infrastructures of SMEs. She writes to engage with individuals and raise awareness of digital security, privacy, and better IT infrastructure.
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